Privacy Policy

Effective Date: June 24, 2026 | Last Updated: June 24, 2026

1. Introduction

East Style Co LLC (“we”, “us”, “our”) operates East Style Co LLC at https://eaststyleco.com. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, make a purchase, or interact with our services. We are committed to protecting your privacy and handling your data in an open and transparent manner, in accordance with the laws of the United States and the State of Missouri.

2. Information We Collect

We collect various types of information to provide and improve our services to you.

a) Personal Information (provided directly): This includes information you voluntarily provide to us when you create an account, place an order, sign up for our newsletter, or contact us. This may include your name, email address, phone number, and shipping and billing addresses.

b) Payment Information: When you make a purchase, your payment details are processed securely by our third-party payment processors, Stripe and PayPal. We collect transaction identifiers and limited payment information necessary to process your order, but we do NOT store your full credit card numbers, debit card numbers, or CVV codes on our servers.

c) Automatically Collected Information: When you visit our website, we automatically collect certain information about your device and browsing activity. This may include your IP address, browser type, operating system, device information, referring URLs, pages visited, the time and date of your visit, and session duration. This data helps us understand how our website is used and improve your experience.

d) Transaction Data: We collect information related to your purchases, including order history, amounts spent, products purchased, and shipping details.

e) Cookies & Tracking Technologies: We use cookies and similar tracking technologies to enhance your browsing experience, analyze site traffic, personalize content, and remember your preferences. For more detailed information on the types of cookies we use and your choices regarding them, please refer to our Cookie Policy.

3. How We Use Your Information

We use the information we collect for the following purposes:

1. To process and fulfill your orders, including order verification and management. 2. To send you order confirmation, shipping updates, and delivery notifications via email. 3. To process payments securely through Stripe and PayPal. 4. To provide customer support, respond to your inquiries, and handle returns or exchanges. 5. To prevent fraud, detect security incidents, and ensure the security of our website and services. 6. To improve our website, products, and services, and enhance your overall user experience. 7. To comply with legal obligations, applicable laws, regulations, and governmental requests. 8. To send you marketing emails about new products, promotions, or special offers, but only if you have explicitly opted-in to receive them. You can unsubscribe from these communications at any time using the link provided in the email. 9. To analyze website performance and user behavior for internal research and development.

4. How We Share Your Information

We may share your information with the following third parties, strictly for the purposes outlined below:

  • Stripe and PayPal: For secure payment processing, fraud prevention, and transaction verification.
  • USPS, UPS, and FedEx: To facilitate the shipping and delivery of your orders.
  • Google Analytics: To analyze website traffic, user behavior, and site performance. All data shared with Google Analytics is anonymized where possible.
  • Legal authorities: When required by law, court order, or governmental request, or when we believe disclosure is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.

We do NOT sell, rent, or trade your personal information to any third party for their independent marketing purposes.

5. Important Stripe Disclosure

When you use Stripe to make a purchase on our website, Stripe may collect information about your device (such as IP address, browser language, and operating system), your browsing behavior on our website (such as pages visited, links clicked, and mouse movements), and data you enter into forms during the checkout process – even if you do not complete the transaction. Stripe uses this data for fraud prevention, security purposes, and to improve their services. For more detailed information about how Stripe collects, uses, and protects your data, please review Stripe’s Privacy Policy.

6. Data Security

We implement a variety of security measures to maintain the safety of your personal information:

  • SSL/TLS Encryption: Our entire website uses Secure Socket Layer (SSL) / Transport Layer Security (TLS) encryption to protect the transmission of your data.
  • PCI-DSS Compliance: All payment processing is handled by Stripe and PayPal, which are PCI-DSS (Payment Card Industry Data Security Standard) compliant. We never store raw payment card data on our servers.
  • Restricted Access: Access to your personal data is restricted to authorized personnel only, who are bound by confidentiality obligations.
  • Regular Audits: We conduct regular security audits and monitoring to identify and address potential vulnerabilities.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including for legal, accounting, or reporting requirements.

  • Order and transaction records: We retain these records for a period of 7 years, as required for legal and accounting purposes.
  • Account data: Your account data is retained for as long as your account remains active. If you request account deletion, we will delete your data upon verified request, subject to any legal retention requirements.
  • Marketing preferences: We retain your marketing preferences until you unsubscribe from our marketing communications.

8. Your Rights

All users: You have the following rights regarding your personal data:

  • Access, correct, or delete: You have the right to request access to, correction of, or deletion of your personal data that we hold.
  • Opt out of marketing: You can opt out of receiving marketing emails from us at any time by using the “unsubscribe” link provided in every marketing email.
  • Request a copy: You can request a copy of the personal data we hold about you.

California Residents (CCPA/CPRA): If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), including:

  • Right to Know: The right to know what personal information is collected about you and how it is used.
  • Right to Delete: The right to request the deletion of personal information collected from you.
  • Right to Opt-Out: The right to opt-out of the sale or sharing of your personal information.
  • Right to Non-Discrimination: The right not to receive discriminatory treatment for exercising your privacy rights.

To exercise any of these rights, please contact us at: hello@eaststyleco.com. We may require verification of your identity before processing your request.

Note: If you use Stripe for payment, Stripe may share certain device and activity data with advertising partners for fraud prevention and security purposes, which, under specific interpretations, may constitute ‘selling’ or ‘sharing’ of personal information under CCPA. Please contact us if you wish to exercise your right to opt out of such potential ‘selling’ or ‘sharing’ of your data.

9. Children’s Privacy

East Style Co LLC is not directed to children under the age of 13. We do not knowingly collect personally identifiable information from children under 13. If we become aware that we have inadvertently received personal information from a child under the age of 13, we will delete such information from our records.

10. International Data Transfers

East Style Co LLC operates solely within the United States. However, your data may be processed, stored, and transferred to the United States and other countries where our third-party service providers, such as our payment processor Stripe (Stripe, LLC, USA) and shipping carriers, operate. By using our website and services, you consent to such transfers of your information. We ensure that any such transfers comply with applicable data protection laws.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised policy on this page with a new “Last Updated” date. Your continued use of the website after any changes to this Privacy Policy constitutes your acceptance of the updated terms.

12. Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, or if you wish to exercise your privacy rights, please contact us:

Email: hello@eaststyleco.com Address: East Style Co LLC | 117 S Lexington Street Ste 100, Harrisonville, MO, 64701, US